Week 8

This week reading is about Synchronize, nowadays company normally separate different division/department by different functions, services, or product line. But, each division/department may have different database, it leads to sometime different salesman from different department will reach to the same customer, it is not only wasting company's resource, but also confuse the customer. This article use the 3M and Rewiring Thomson Financial to explain the importance of Synchronization. 3M using a global data warehouse to provide consisted service to its customers, by allow them to using a single website to get all the product information they required, and also search for related product. Rewiring Thomson Financial also implement new IT infrastructure to synchronized its products, creating a set of tailored offerings for individual customer segments. And it save IT department 50% of its budget. In my opinion, the main different between 3M and Rewiring Thomson Financial, is first is more product oriented and another is more customer oriented, it is important to understand the natural of business and decide which type of oriented to be implement.