Week 10

The article for this week is "Unbundling the Corporation", but instate of discuss about the article, I would like to discuss the video present by Paul Bennt. The video is made by TEDTALKS, TED stands for Technology, Entertainment, Design. It started out (in 1984) as a conference bringing together people from those three worlds. So, I spent sometime to watch other video on the TED website, and I found its very interest, therefore, this is the first thing I like to sure this week.

Back to Paul Bennet's video, he is a creative director at the influential design and innovation company ideo. "Small is the new big,"Bennett says. And his design approach reflects this philosophy. For often, it's not the biggest ideas that have the most impact, but the small, the personal, and the intimate. He try to explain in the video by using some example, I specially like the idea of IKEA to design a storage system for kids. The designers actually put their view in a kid's position when design the system.

Another example is the handle device for nurse, the normal handle device is operate by two hands, but it is impossible for a nurse using both hand to operate the device, therefore Paul design a new device with a touch screen which can be operate by one hand.

The important message is product design must suitable for the users' need, and try to put yourself in a position of user is the hard part, especially as system designer. We have been using and learning technology for quite a long time, but there are still people not very used to technology, so it is important to design a system as design for beginner.